Pay Per Click (PPC) Management

Digital advertising campaigns can include various tasks:

• Target audience identification: researching the demographics and interests of a core customers.
• Setting the goals of the campaign: Determining the effective business tasks, such as conversion or site traffic.
• Selecting of advertising platforms: Determining the corresponding promotional platforms, such as Google ADS, ADS Facebook, Tik-tok, Twitter or ADS LinkedIn, based on target audiences and business tasks.
• Creating AD content: Developing and designing effective AD content that resonates with the target audience and brings product or brand values.
• Advertising budget management: allocating the budget of digital advertising campaigns, including setting bid amounts and monitoring spending.
• Analyzing and optimizing: Analysing effectiveness of digital advertising campaigns and making adjustments as needed to increase their effectiveness.